Our programs focus on skills and the application of theory in the real world. The focus is not a degree and a grade, it’s is on mastery.
A Cynics View of Higher Education
A professor is defined as, “Someone who knows more and more and about leads and less until they know practically everything about nothing.
A college graduate learns just three fundamental skills. They are:
- How to take tests
- How to write scholarly research papers, and
- How to procrastinate.
Learning is based on a grade, not whether what students learn can be applied. Take the example of learning statistics.
I remember taking a business statistics class that consisted of wading through distribution after distribution — each one completely divorced from the application. Years after graduating from the university, I would understand the importance of the normal distribution as a means of making “defect-free” products through an application method called statistical process control. But somehow, that application was not even covered in this university class. (Personal Story: Murray Johannsen)
Put this way, one can see why employers are disenchanted by many degrees.
Of course, some degrees are more valuable than others. STEM (science, technical, engineering, and math) and the professional schools (law, pharmacy, medicine, nursing, dentistry) come to mind. But many degrees are not worth the investment of time and money compared to the actual return received. If they were, debt forgiveness would not be needed.
The Legacee Academy Specializes in Skills
a. Timeless Human Relation Skills
“He who stops being better — stops being good.” — Oliver Cromwell (1599-1658)
Employers often complain about new hires who lack needed real-world skills. Gaining them gives you an advantage.
We don’t focus on pure tech skills since they have a short half-life. But we will show you how to use a number of specialized tools in digital marketing. Some examples: Linkedin, YouTube, Vimeo, email automation, copywriting tools, etc.
b. The Skill of Building Skills
“The secret of success is constancy of purpose.” — Benjamin Disraeli
“Expertise is always better than ignorance; but skills are better still.” — Favorite saying, Murray Johannsen
That’s not saying that classes, workshops, and seminars aren’t helpful; or that reading a book is not useful; that taking a class by a good professor is not valuable.
It’s just that it is not enough. It’s best to make skill-building something you do every week — ideally incorporating the practice into your daily routine.
c. Skills Relevant For The 21st Century
This century is unique in human history. So unique that what worked in the past is unlikely to do so in the future. Why? Pandemics and machine learning.
The 21st Century is very different than the ones that had gone before. Staying with old paradigms of learning will doubtless cause you great disappointment. That’s because the rapid changes in technology, and especially with accelerating developments in machine learning, will force people to upgrade their skills.
Check Out This Learning Parable for a classic story by Aesop that applies here.
3 Major Competencies Offered
These are highly focused programs of learning. Essentially, they are what the business schools should teach but don’t.
Concentrations are intense courses of study that lead to a deep level of expertise and skill. These are programs that are rarely found in the university.
• Verbal Communication
• Motivation at Work
• Dare To Be Great
• Transformational Leadership
• Leadership Foundations
• Skill Mapping
• Skill-Based Learning
• Mastery Practices
These are Skills in High Demand but Rarely Taught as Skills
You can get a degree in marketing, but it’s hard to find one in digital marketing. Leadership programs offered by universities (mostly at a master’s level) generate scholars, not leaders. How many times in your life have you heard of a program providing the skills but build skills.
7 Delivery Methods
Choose a method that works for you.
1. Full Classes Online
A full class consists of a number of modules — typically four or six. But some are entire semester courses of 15 modules.
2. Popular Short Courses.
Consider a short course to be an intensive focus on one skill set for thirty days. Some are free but most are low-cost self-contained courses. It might be one type so leadership style such as a transaction. verbal skill such as listening or a topic such as wisdom.
3. Self-Paced Courses
Some are free but most are low-cost self-contained courses. Some are free but most are low-cost self-contained courses. It might be one type so leadership style such as a transaction. verbal skill such as listening or a topic such as wisdom.
4. Crash Courses
These are perfect for those who want an executive overview and live busy lives. A crash course is a series of ten to fifteen emails delivered a couple of times of a week. These are oriented toward giving you a set of knowledge and understanding — one that gives you a solid set of expertise. These are free.
There are a series of five to ten videos one can watch 24/7 whenever one has the time. It’s just you experiencing the joy of learning by accessing the video series on YouTube and Vimeo.
These are the online form of a live workshop. So rather than dedicating an entire day, you allocate two hours a week to a specialized program. What makes it fun is the interaction and breakout room with others.
7. Coaching For Level 2 and Level Three Learning
Coaching has many different flavors, just as medicine has many different specialties. We focus on:
Three Levels of Mastery
“You commonly see, many who do not know. Of those who know, many cannot do. And of those who can do, they cannot coach. Therefore, the highest form of mastery is the person who knows, does and coaches.” — Murray Johannsen, Legacee Founder saying
Level 1: Expertise: Full-Online Classes
“Getting an A is no guarantee of mastery. To know does not mean you can do.” — Murray Johannsen, Legacee Founder saying
This is the level of understanding and knowledge. Besides the standard techniques used in universities to assess learning, we use a pretest that looks at understanding. Then at the end of the class, you rate yourself on how well you did.
Level 2: Skill Development on the Dual Track
Don’t be a professor — do something with the knowledge you have.
The focus on taking tests and writing papers for a grade has its strengths. However, when it comes to a skill, a theory is absolutely worthless if you don’t put equal emphasis on practice and application.
Dual Track Coaching. The two rails are symbolic of the basic elements one needs to learn a new skill: Great Content and b. Smart practice. These form the two foundational elements needed necessary to move toward mastery.
Impact Coaching. The focus is on developing skills that one can use to influence. It’s not based on authority, it is based on developing greater personal influence
Level 3: Mastery Learning: Good for Being on Instructor & Coach
One can become certified to deliver this content because one has gone through level two learning. Once you know something really well, you can share it and help others develop their skills.