Course Description

While more than 70% of executive decisions are influenced by effective marketing strategies, the emergence of digital platforms has reshaped how businesses reach their audience. 

Crafted for forward-thinking professionals, it combines the steadfast principles of traditional marketing with the game-changing techniques of the digital era. Get ready to revolutionize your marketing approach.

This course is tailored for professionals at the juncture of technology and strategy, leveraging AI-enabled tools for enhanced learning.

Learning Objectives

1. Dive deep into core marketing strategies, ensuring your business maintains a competitive edge.
2. Uncover buyer behaviors and niche markets, enabling tailored and effective marketing campaigns.
3. Identify and capitalize on target marketing opportunities, ensuring maximum ROI for marketing initiatives.
4. Distinguish between classical and digital marketing, preparing you for the diverse marketing landscapes.
5. Master key digital marketing concepts, ensuring readiness for job opportunities in the modern marketing world.
6. Apply timeless marketing principles in digital contexts, ensuring adaptability in changing market scenarios.
7. Navigate the expansive realm of digital marketing, from social media to influencer marketing, with finesse.
8. Promote ethical and socially responsible marketing strategies, enhancing brand credibility.
9. Analyze and act upon buying decisions of individuals and organizations, optimizing marketing outcomes.
10. Integrate the Marketing Mix effectively, balancing digital and classical techniques for maximum impact.