Image by: Image by: Brian Solis and JESS3. Diagram depicting different types of social media
Image by: Dave Braunschweig
It was Viktor Frankl in his book “Man’s Search For Meaning” who spoke of the importance of having something that gives meaning to your life — a reason to keep going when times are bad.
If work is not meaningful, there's a void — one that makes you feel unfulfilled, no matter how much money you make.
Here is one way to adding importance to what you do. But, of course, you should always have a Plan B.
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Trust. The lubricant necessary for any business transaction. That’s essentially what a good brand is all about — creating trust and a positive first impression.
Today, mass advertising channels have less impact. Now trust is being frequently enhanced through social channels and having a strong personal brand someone identifies with.
In fact, digital marketing will grow at a robust pace of 11% a year, resulting in 120 billion dollars of ad spend, 46% of the total, according to Forester.
An investor in stocks would never put all their money into just one. Likewise, having just one income stream is extremely risky. However, you can lower your risk by:
Full Class | 15 Modules
Full Class | 15 modules
COPYWRITING: Creating Great Content For Multiple Channels
Full Class | 6 Modules
Tell it with VIDEOS: Creating Brand and Capturing New Business
Full Class | 4 Modules
Pitch Perfect: The Secrets To Constructing a Dynamite Presentation
Short Course | 1 Module
LINKEDIN FOR BUSINESS: How To Grow Your Business
Full Cass | 6 Modules
Best Practices in CONVERSION: Using Ads and Landing Pages
Running Cost-Effective EMAIL CAMPAIGNS
Search Engine Optimization (SEO): How to Get FREE WEBSITE TRAFFIC
Use What's Free: How to Use PUBLICITY to Access The Media
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