Influencer Marketing:
Creating And Monetizing a Great Personal Brand
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Why Be An Influencer?
Catch The Wave. Take advantage of this megatrend. It's a big market and growing by billions and billions
Become an Influencer who can create a large network and a lucrative business model. This is for someone who has a dream, who doesn't want to waste 300 hours crafting a business plan — who understands that there is another way to start a business.
Get the digital marketing skill-sets necessary for gig work or a side hussle. See: The Gig Economy is big and here to stay. Here’s how workers are surviving and thriving
It Makes Sense
Universities Don't Offer Influencer Marketing classes. They seldom offer digital marketing either.
If you want a successful career — go to where the jobs are this century — not where they last century.
Catch the wave of property
Entrepreneur: 10 Proven Ways to Make Millions on Social Media. (Ahem. A bit of hyperbole here). Let's face it, you can make a really good living and you don't have to sell your soul to investors and bankers.
Get on The Entreperneurial Track
This concentration focuses on future entrepreneurs — those with great dreams — those who strive to become a Great Founder. It's for the person that goes out and gets fans, backers, leads, customers, clients and creates revenue streams by around a personal brand.
This is for someone who has a dream, a vision they wish to turn into reality.
It’s for those who will not quit.
Take a Full Online Class in INFLUENCER Marketing
15 Modules — A Full Semester
Widespread brand recognition prevents you from being just another commodity — a person an employer or a sponsor can buy at the lowest possible price.
You can be as well-known as a Mastercard, Apple, Coca-Cola to your followers.
Developing and sustaining a solid personal brand is more than coming up with a cute image and using your name; it requires marketing savvy.
And that's what this course is all about, building a brand with minimal out-of-pocket investment and monetizing your most important asset — yourself.
If you are new to this segment of digital marketing, there is no better way to get up to speed than by taking this course.
One cannot succeed in any game until one understands the rules. — M. Johannsen
You don't need millions in your channels to monetize your network; fewer will do if you have the right message, the right niche, and the right fan base.
Four Influencer Full Classes
COPYWRITING: Creating Great Content For Channels
6 Modules
Universities Teach You To Write Boring.
You know, research papers that no one in business or government will read. This course is about getting attention, creating interest, and motivating action.
Discover the classic techniques of writing copy while constructing a message that both sells and motivates action.
VIDEO Push: Creating Brand and Capturing New Business
6 Modules
Today, the cost of doing a video has come down — practically anyone can upload one simply by using a smartphone. And for the young, video has more impact than text alone.
Great videos typically follow the techniques used in storytelling. For well-crafted stories have more impact than text sprinkled with facts and stats.
Linkedin For Business: How To Generate Leads and Revenues
6 Modules
If you got the right stuff, you will be found.
The essence of Linkedin is a great profile — copy serving as a magnet to attract full-time or part-time work.
It's a tool more flexible than a resume, for it allows you to position and differentiates yourself by using both marketing collaterals and keywords.
Plus, it's searchable by external recruiters and those working in human resource departments.
CROWDFUNDING Essentials: How To Raise Money
6 Modules
Once upon a time, you had to go begging investors to fund your venture. Today, you can raise seed capital from backers excited enough about your offer that they will put down money on a preorder.
Crowdfunding presents new methods for the savvy entrepreneur to raise seed capital. But, more importantly, it provides a stronger proof of concept than putting together an investor-quality business plan few will ever read.
Plus, you don't have to give away stock.
What's not to like?
4 Entrepreneurial Short Courses For Influencers
The Nature of Resilience
1 Module
"When the going gets tough, the tough get going.” — Kennedy Family Motto
It’s a fundamental truth of success: nothing rolls down the hill until after it long has been pushed uphill.
Underlying all success is the mental toughness that overcomes defeats, losses, problems, obstacles, mistakes, the critics, the naysayers, the pessimists, the complainers, and those who say, “It can’t be done.”
And since most everyone will face difficulties at some point in life, it is essential to understand how resiliency works and how to enhance toughness.
The Heroes Way
1 Module
"Don't become just a name on a stone — unremembered after the children and grandchildren are gone." — Unknown
The story of the hero is ancient, yet still alive today.
Many of our greatest works of literature and our most popular movies have as their fundamental focus the Quest of the Hero.
And in the story of the hero, we see our own story—or what might be your own story. For it is true today as it was in the past, that doing anything great is going to be difficult.
Yet, we can earn from those who have gone before, and make our own road easier, the journey quicker, the path less likely to end up in failure.
Craft Your Vision
1 Module
Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius
You can choose to be a bit player on the stage of work or a superstar. But to be a star, you will want to relearn how to use your imagination.
This module covers essential elements needed to stimulate foresight and construct a personal vision.
The first step is not easy for some. Why? It calls for you to project yourself into the future using your imagination.
A cynic might say, "If you somehow manage to get from K1 to K12 with your imagination intact, surely college will destroy it."
Pitch Perfect
The Secrets of Constructing a Dynamite Presentation
1 Module
Cleaver speakers know they must capture the audience’s interest in the first one to two minutes. After that, they must make a positive first impression based on nonverbal communication and subtle characteristics of the voice.
And of course, they can craft a dynamite conclusion.
They also know how to embed relevant facts, hard-to-find statistics, enchanting stories, and fascinating anecdotes in the body of the video or speech.
Finally, they are skilled at engaging the audience by using different tactics us as framing, rhetorical questions, and other methods to capture and hold attention.
Advanced Courses
TOUGH AS NAILS
Enhancing Persistence and Mental Toughness
6 Modules
"Never, never, never — give up." — Sir Winston Churchill
This class is about developing more insight into the kind of success required to deal with difficult times and challenging situations.
For example, being resilient in the face of adversity is one of the most critical elements of success.
Discover the psychological pillars that help you to overcome adversity and activate the strength to keep going.
Vice To Virtues
Getting Good To Be Great
6 Modules
“Few men have virtue to withstand the highest bidder.” — George Washington
Your strengths get you hired; your weaknesses get you fired. — Murray Johannsen
Finding flaws matters. Yet, most people would not know how many flaws they have, let alone whether they have a fatal flaw.
Those who wish to lead — live an ethical life — understand the importance of building habits known as virtues to counteract the tendency to do bad things.
It's like a vaccine, one preventing the descent into the abyss of bad habits, negative emotions, and unproductive states.
Skill Mapping
How to Define The Skills You'll Need for Future Success
6 Modules
Dream big dreams; only big dreams have the power to move men’s souls.” — Marcus Aurelius
Skill mapping is the process of getting from where you are, to where you want to be. You really cannot follow someone else’s journey; you must create your map, your path into the future.
For today, more than any other time in human history, your future depends on the expertise and skills you take to practice and perfect.
This six-step process maps the expertise and skills you need to play a starring role on the stage of business, for no one wants to be a bit player.
Powerful Thoughts
Improving Your Performance With Self-Talk
6 Modules
"Nurture your mind with great thoughts, for you will never go any higher than you think." -- Benjamin Disraeli, British Statesman
Our thoughts are the major reason we fail to get desired results. Yet, few individuals know how to improve the functioning of their most important asset — their self-talk.
They never learned the long known techniques from psychology and Buddhism that improve thought and individual performance.
This isn't rocket science, it's not bleeding edge research; it's using long known techniques that make a huge difference in getting our minds to work better.
A Final Word
"I remember a business chair saying that he wanted good jobs for students; but then he refused to offer a class on digital marketing. At first I thought this was an outlier. But then I realized it is the norm." — M. Johannsen, Legacee's Founder, personal story.
Universities don't offer degrees being an influencer. You have to learn it on your own or by taking specialty programs.
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