The Beauty of Operant Conditioning

"I remember a many years ago sitting in a class on human motivation with a professor who forced us to read about every published theory on motivation published in the scholarly journals over the past 70 years. Finally, toward the end of the class, one courageous (and desperate) student went ahead and asked him, "Of the many theories we have covered, which two or three are the most important to learn and to apply?" The professor gave an ambiguously ambiguous answer which went, "They are all important since each one has been thoroughly researched. This led to a search for the one theory, the best theory, the one must know motivation tool-set for managers and executives — what you need to understand to decrease undesired behavior ad increase desired ones. And I'm glad to say that I found the answer. And no, it didn't come from the management textbooks. It comes from motivational psychology. " — Murray Johannsen, Personal story  

For operant conditioning (psychology speak for behavior modification) is a powerful theory that allows you to change both desired and undesired behaviors.

Six Reasons You Should Learn It and Use IT

1. It's Practical

The theory works in the real world — the world of work and business.

2. It allows for Prediction

Based on a set of antecedents and consequences you can predict and test out how behavior will change.

3. It's Useful

You are not only looking for a theory that works in humans; it works in animals.

4. It Works.

There have been thousands of studies on it. It not some flaky pop psych theory cooked up by someone trying to get rich by writing the book.

5. It's Learnable

Yes, there is some jargon. But most of the time you are using common English and not psychobabble. 

6. It's Adaptable

You can modify operant conditioning to get insight into intrinsic motivation.

The secret which drives performance management is motivation. It's the key to unlocking productivity gains, sparking quality improvements, generating continuous profits, and ensuring customer service.

This concentration consists of two full classes: 

• The first focused on must-know theory with practice exercises.
• The second, a step-by-step application class to systematically solve tougher performance problems.

These online classes can be customized for business and government and personalized for individuals.

“The consequences of an act affects the probability of it occurring again.” – B.F. Skinner