Organizations are not static; they change. Like children, organizations typically go through different organizational life cycle stages. Discover the five stages of the corporate life cycle.
Written by Murray Johannsen. I welcome connections via LinkedIn or directly from this website.
Unleash Your Leadership Ability
Unlock the leadership theories that ignite influence and catalyze transformation.
Map Out Your Leadership Journey
Discover The Theory and Skills You Need to Lead
Take Action
What is the Organizational Life Cycle?
The first challenge for entrepreneurs who wish to grow their organizations is to understand what phase of the organizational life cycle one is in.
Different experts will argue about how many phases there are, but there is elegance in using something easy to remember. So we divide the organizational life cycle into the following stages:
Each of these phases presents different management and leadership challenges that one must deal with.
Five Phases of the Organizational Life Cycle
The Start-up Phase
“Getting ready is the secret of success.” — Henry Ford
In this phase, we see entrepreneurial thinking about the business, a team is formed, and sometimes a business plan gets written. For entrepreneurs needing money to kick start the business, the company goes into the growth phase once the investor writes the check. For those the don’t need outside funds, the start-up ends when you declare yourself open for business.
In any case, this phase requires the development of a workable business model.
It’s been said that entrepreneurial start-ups must discover a workable business model while established organizations already have one.
Understanding the business models helps you to develop the mindset necessary to understand the big picture. You don’t need a b-school degree, but you need to know how the organization generates revenues, expenses, and earnings if you are to prosper.
The Growth Phase
“It was the best of times; it was the worst of times.
It was the age of wisdom; It was the age of foolishness,
it was the spring of hope, it was the winter of despair.” —
Charles Dickens, A Tale of Two Cities
In the growth phase, one expects to see revenues climb, new services and products developed, more employees hired, and so on. The management textbooks love to assume that sales grow each year. However, the reality is different since a company can have both good and bad years depending on market conditions.
Many companies miss an essential part of their competitive advantage by not training. Advantages include:
Combat The Hidden Cancer of the Bad Boss
Truth is, people don’t work for companies as much as they work for individuals. For most of us, the most important individual (next to your spouse) is one’s boss. When that person is bad, employees either physically pack their bags for greener pastures or mentally vacation in better climates rather than focus on the work. One can lower turnover costs by improving supervisor skills
Harness Discretionary Effort
Fred Smith, the CEO of Federal Express, once said that harnessing discretionary effort was a tremendous challenge for all organizations. By that, he meant there is a performance floor close to the minimum one needs to do to prevent disciplinary actions and potential termination. On the other hand, one can achieve a ceiling level of performance when an employee is motivated correctly. The difference between these two states is the value-added provided by good managers and supervisors.
Improve Operations
Unskilled supervisors rely too much on their authority and the power of fear to get things done. It’s not a problem when people shovel dirt, but it is the kiss of death in operational environments.
But in organizations that have been around for a few years, a fascinating thing happens—dry rot sets enters. There are many symptoms, some of which we have presented below:
Signs of Dry Rot Early In Start-ups (.pdf file 276 kb)
That’s why many companies have different types of programs relating to organizational development in place.
The Organizational Decline Phase
Definition of Managerial Insanity. Doing the same thing, the same way but always expecting better results — Common American Saying.
Using the above definition, one finds a tremendous amount of corporate insanity out there. Management expects next year to be better but doesn’t know or is unwilling to change to get better results.
This simple truth was shown in a 2003 study of 1900 professionals who help businesses in trouble.*
Reasons For Decline
| Too much Debt | 28% |
| Inadequate Leadership | 17% |
| Poor Planning | 14% |
| Failure to Change | 11% |
| Inexperienced Management | 9% |
| Not Enough Revenue | 8% |
*Source: Buccino and Associates: Seton Hall University Stiffman School of Business, As reported on August 25, 2003, Business Week.
Many organizations will decline unless a rigorous program of transformational leadership development is in place. If senior leaders can detect the symptoms of decline early, they can more easily deal with it. Some of the more obvious signs include:
- Declining sales relative to competitors,
- Disappearing profit margins, and
- Debt loads continue to grow year after year.
However, when the accountants figure out that the organization is in trouble, it takes tremendous leadership to get the organization to change course.
Dry Rot Symptoms In the Mature Part of the Organizational Life Cycle (.pdf file 112 kb)
Organizational Renewal
“It is not death that a man should fear, but he should fear never beginning to live.” —Marcus Aurelius.
The decline doesn’t have to continue, however. Instead, external experts have focused on the importance of organizational development and leadership to prevent decay or reduce its effects.
A story from Aesop’s Fables might help here.
A horse rider took the utmost pains with his charger. As long as the war lasted, he looked upon him as his fellow-helper in all emergencies and fed him carefully with hay and corn. But when the war was over, he only allowed him chaff to eat and made him carry heavy loads of wood, subjecting him to much slavish drudgery and ill-treatment. War was again proclaimed, however, and when the trumpet summoned him to his standard, the Soldier put on his charger its military trappings, and mounted, being clad in his heavy coat of mail. The Horse fell down straightway under the weight, no longer equal to the burden, and said to his master, “You must now go to the war on foot, for you have transformed me from a Horse into an Ass; and how can you expect that I can again turn in a moment from an Ass to a Horse?”
Morale of the Story: Transformation takes time.
A rigorous program to change and transform the organization’s culture assumes that one has enough transformational leaders to change the status quo. Without the correct type of leadership, the organization will likely spiral down to bankruptcy.
Interestingly, firms close to bankruptcy can overcome tremendous adversity to nurse themselves back to financial health. Lee Iacocca’s turnaround of the Chrysler Corporation is one shining example. Steve Jobs’s transformation of Apple is another.
Organizational Death: The Final Phase of the Organizational Life Cycle
“Advice after an injury is like medicine after death.” — Danish proverb
One study reported that 80% of business failures occur due to factors within the leadership’s control.
Conclusion
There are many causes of organizations prospering or declining. Organizational decline is not inevitable. The good news is most of those factors are within the control of the organization’s senior executives.
Master the Art of Influence with Impact Coaching
Practical Theory You can Apply Quickly
Get executive and entrepreneurial skill building customized specifically for you and what you want. Embark on a transformative journey that will propel your success and leave a lasting legacy.
“The key to successful leadership today is influence, not authority.”— Kenneth Blanchard
Resources
Related Pages
Video: Why Societies (And Countries) Decline
First Published: October 18, 2012.Last Update: June 18,, 2023